http://www.almanacnews.com/story.php?story_id=5462
News – Wednesday, January 2, 2008
Jim Plunkett passes the ball to his daughter
Meghan Plunkett plays key role in marketing tailgate party condiments
by Megan Rawlins
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Children grow up, go to college, get jobs and move away. Former Raider and Stanford star quarterback Jim Plunkett of Atherton wasn’t too pleased with that last one.
In the spring, his daughter, Meghan Plunkett, graduated with a business and marketing degree from Manhattan College in New York, which she attended on a volleyball scholarship. Her dad was afraid she’d stay in New York.
So when his friend Steve Ferrari of Woodside came up with the idea of creating a line of tailgate-party condiments that would bear Jim Plunkett’s name, Mr. Plunkett agreed, acknowledging that his decision was something of a ploy to lure his daughter back to California with a position at the new company.
Back she came, and according to Mr. Plunkett, she’s been remarkably successful.
“It is amazing to see my daughter up there giving presentations and doing such a great job,” says the man who led the Raiders to two Super Bowl championships in his 15-year professional career. “Meghan basically runs the business; it is such a cool feeling.”
Ms. Plunkett is in charge of distribution of the products, and according to Mr. Ferrari, Mr. Plunkett’s business partner, she will soon be appointed vice president of the company, Ferrari Italia Food Products Inc.
“She began helping us negotiate the Raley’s contract and 7-Eleven contract,” says Mr. Ferrari. “She helped complete the mountain of necessary paper work to get into Raley’s 130-plus stores.”
Currently, she is working on a deal to distribute the products in Safeway stores.
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Plunkett, Meghan (MC2007)
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