http://www.pharmalive.com/News/Index.cfm?articleid=609678
QD Healthcare Group Selects Rob Lowney And Mario Nacinovich For Business Development And Strategic Planning Team
Respected Healthcare Veterans Tapped to Join 10-Year-Old Promo Med Ed Firm
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Stamford, CT, March 3, 2009 — QD Healthcare Group (www.qdhealthcare.com), a recognized leader in the field of promotional medical education, proudly announces that Rob Lowney and Mario Nacinovich have joined as vice presidents. Reporting directly to Nick Kiratsous, a QD principal, both will be responsible for spearheading client strategy, forging new strategic business opportunities, and developing new revenue products and services.
“For the last decade, QD has successfully engaged pharmaceutical and biotechnology clients locally and globally. Rob and Mario will enable QD to continue to redefine and set the pace for change in our industry and establish a client focus as never seen before,” said Nick Kiratsous. “At QD, we have the vision to make the investment in top-level leadership and talent that will solidify our current base of clients and help us compete for the most sought after, prospective clients for our future.”
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Prior to joining QD, Mario briefly served as Chief Growth Officer for Caudex Medical following the merger of Fission Communications, a medical education and communications company he co-founded in 2001 as a division of Regan Campbell Ward McCann, part of the McCann Healthcare Worldwide network. Prior to launching Fission, he served as Vice President, Strategic Planning, Director of Business Development and Vice President of Ophthalmology at Ventiv Health. He began his career at Merck & Co., Inc. and served in various sales and marketing roles launching several primary care, specialty, and hospital acute care products. Mario has a BS in managerial science from Manhattan College, additional graduate studies from the Kellogg School of Management at Northwestern University, and is currently completing an MSc in Health Communication at Boston University. Mario is President-elect of the Healthcare Communication and Marketing Association (HCMA), Chairman and CEO of the HCMA Education Foundation, and serves as Editor-in-Chief of the Journal of Communication in Healthcare and on the editorial board for the Journal of Management and Marketing in Healthcare.
“Rob and Mario are skilled strategic partners and business leaders who have contributed to the success of several medical education companies over the last decade,” said Nick Kiratsous. “QD is sure to benefit from the breadth and depth of their therapeutic expertise and strength of their pharmaceutical, biotech, medical device, and diagnostic experience, which includes product strategy development, advocacy development, advisory and interactive activities, award-winning creative strategies, sales training and development, publication and strategic planning, meeting moderation, and the launch of custom market research (including KOL mapping) and other novel and differentiated communication products and services.”
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About QD Healthcare Group
With an exceptional record of achievement, QD Healthcare Group is a recognized leader in the field of healthcare marketing and is dedicated to developing and disseminating promotional medical education. QD is an independent, full-service agency developing and integrating communication plans, driving scientific excellence by linking basic science with product strategy and supporting superior logistics planning and execution. Our experienced team utilizes a proven strategic process that is practical and process-driven. QD core competencies include advocacy development, advisory activities, interactive activities, training and development, and preparation of core editorial content and enduring materials. Our fully scalable capabilities are further distinguished by access to renowned global and national healthcare leaders who provide astute expert opinion and clinical insights to understanding the nuances of local practicing clinicians within all medical disciplines. For more, visit http://www.qdhealthcare.com.
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Nacinovich, Mario [MC????]
Manhattan College Class of ’94. Go Jaspers!