February 09, 2010
Recognizing Brand Leadership
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Yesterday and today I have the pleasure of facilitating a number of meetings on the campus of Manhattan College as part of a national education brand initiative that will connect over 40 secondary schools and six colleges and universities throughout the United States and Toronto. All schools are a part of an international network of Lasallian institutions.
These schools and the Christian Brothers order were founded by St. John Baptist de La Salle, the Catholic Patron Saint of Teachers. Just outside of our meeting spaces here at Manhattan, hang a number of banners that includes De La Salle and the Past-Presidents of the College. What a great way to honor the teachings and traditions of the past, and help visually recruit and retain brand champions. Each banner starts the conversation about story of this fine institution.
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[JR: Yup, the “brand” is critical to keeping the doors open.]
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