November 28, 2010
Big Apple Brand, Just What the Doctor Ordered
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As the old saying goes, an apple a day keeps the doctor away. I don’t eat an apple everyday, but I do eat many apples. Each time I do I think about the biggest apple of them all. No not Apple, the technology giant. Although I am a champion of that brand. I think about New York City. Today I am in the Big Apple and just like every other time I have had the pleasure to visit, I am excited about being here.
For the next two days a colleague of mine and I will be facilitating brand development sessions at Manhattan College as part of a national education brand project to connect education organizations, Pre-K through higher education. We look forward to the chance to engage senior administrators, faculty, staff, students, parents, alumni and other constituencies in the process.
I never get tired of working with education brands who get it, and I never get tired of being in the Big Apple. Two days of being a brand champion!
Rex Whisman
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I confirmed that this is in fact “our” MC.
My spy confirmed with a funny observation: “Yes that is us. National firm contracted to give us a more defined image so we are not God’s best kept secret.”
ROFL!
If as I’ve read that ONLY 100 “universities” will survive, then we have to hope and pray that “our” MC is “agile”. I’m reminded of a guru book title: “it’s not the big that eat the small… it’s the FAST that eat the slow.”
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