Monthly Archives: July 2011

http://advantage-marketingblog.com/2011/07/19/blogging-resources/

http://www.imcusa.org/events/event_details.asp?id=166598

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What’s the Big Deal about Blogging? Is it the latest fad or a smart way to market your practice? Today there are many options to market your consulting business including cold calling – the bane for many consultants. Blogging is a newer option that has its advantages and some drawbacks. Like a double espresso macchiato that wakes up your sleepy brain, a well-crafted blog can rev up even the most sluggish marketing and help generate client leads for your consulting practice. A blog – which allows you to publish content to the Web – can be an effective way to communicate your viewpoint and expertise to your target market.   

In this interactive 1-hour session, Loraine Kasprzak, CMC, will show you how consultants are using blogs to generate new business and create and maintain valuable customer connections. She’ll share the elements of a successful blog and give you a “Quick Start” plan that will help you get your blog set up quickly. She’ll also reveal how to promote your blog, integrate it with your current marketing tactics, and use it to build relationships in your network. In a separate 1/2–hour breakout session, Loraine will walk you through blog set-up in WordPress, including how to choose a theme, select add-ons, create pages, and publish a post.

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Loraine Kasprzak, CMC, MBA, has over 17 years of hands-on experience in marketing communications and strategy. One of Loraine’s strengths is her ability to help her clients connect with their customers to grow relationships and sales by clarifying clients’ thinking so that they can focus and fine-tune their messages for the marketplace. Loraine is Managing Director of Advantage Marketing Consulting Services. She is the past Executive Editor for IMC USA’s Connector newsletter and is on IMC’s Social Media Committee. Loraine blogs about marketing and social media at www.advantage-marketingblog.com and can be reached at lkasprzak@advantage-marketing.com or 908.233.6265.

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Kasprzak, Loraine [MC1984]

[JR: Sorry about the after the fact story. Too bad, maybe if folks would let us know in advance, we could add more value. Why do folks thing that sharing a heads up is akin to bragging. Argh!]

# – # – # – # – # 2011-Jul-19 @ 08:58

http://rye.patch.com/articles/about-town-events-in-and-around-rye-11

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Friday

Rye triathlon ace Phil Gormley will lead local delegation in fund-raising Tri-State Trek, today through Sunday, through a 280-mile charity bicycle ride to raise money and awareness for ALS/TDF, an organization designed to raise money to fund scientific research and raise awareness about ALS, amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease. They also support PALS–People With ALS.

Gormley, a fashion industry executive and former Manhattan College swimmer, became involved with the bike-a-thon to help raise funds for Team Friends of Claire, founded in honor of his late sister Claire, an ALS sufferer as well as MAC Angels, supporting families with ALS.

Trek winds its way through parts of NY-NJ-Conn. and winds up with “Tour de France”-style finale in Greenwich.

Information: Tri-State Trek/Team Friends of Claire/MAC Angels’s Fundraising Page. http://tst.als.net/focers

http://tst.als.net/philALSwarrior

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Gormley, Phil [MC????]

# – # – # – # – # 2011-Jul-19 @ 08:35

On Tue, Jul 19, 2011 at 11:45 AM, Mike McEneney wrote:

Dear John,

   I believe that Phil is a member of the Class of 1981.

   Mike

McEneney, Mike (MC1953)

[JR: Thanks, Mike. Much appreciated.]

Gormley, Phil [MC1981]

# – # – # – # – # 2011-Jul-21 @ 08:50

http://www.csemag.com/home/single-article/hea-hires-director-of-engineering/0be4c99afc.html

HEA Hires Director Of Engineering
Horizon Engineering Assocs. LLP Hires Director Of Engineering, Keith Seda, LEED AP, CBCP.
BY: HEA, LLP
07/15/2011

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Horizon Engineering Assocs. LLP (HEA), a professional engineering firm specializing in commissioning, energy consulting, and LEED services, has hired Keith Seda as the new director of engineering for its Northeast Region. Mr. Seda will manage and oversee four offices throughout New York in Long Island, Albany, Syracuse, and HEA’s headquarters in Manhattan. With over 20 years of engineering and project management experience, he specializes in commissioning for LEED, existing buildings and new construction; ASHRAE energy audits to satisfy PlaNYC’s Local Law 87; and NEBB testing services. He focuses on commissioning mechanical, electrical and plumbing systems across all industries including healthcare, commercial, manufacturing and higher education.

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Mr. Seda holds a Bachelors of Engineering degree from Manhattan College where he specialized in Mechanical Engineering. He is a LEED Accredited Professional as well as a Certified Building Commissioning Professional. He is also working towards becoming a Certified Energy Manager this year.

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Seda, Keith [MC????]

# – # – # – # – # 2011-Jul-19 @ 08:25

On Tue, Jul 19, 2011 at 11:43 AM, Mike McEneney wrote:

Dear John,

   I believe that Keith is a member of the Class of 1974.

   Mike

McEneney, Mike (MC1953)

[JR: Thanks, Mike. Much appreciated.]

Seda, Keith [MC1974]

# – # – # – # – # 2011-Jul-20 @ 09:38

http://blog.blueclaws.com/2011/two-great-articles-day-game/

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The first is in today’s New York Daily News on BlueClaws 2008 first baseman Matt Rizzotti (why the NY Daily News? He’s from Floral Park, went to Molloy and Manhattan College):

It didn’t take long for Reading coach Mark Parent to see that his fast-talking first baseman was unflappable.

“His approach to hitting is different than anyone I’ve ever seen,” says Parent, who has played and coached in professional baseball for 26 years. “He chooses to hit with two strikes. He almost likes hitting with two strikes.”

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http://www.nydailynews.com/sports/high_school/2011/07/18/2011-07-18_major_resolve.html

Matt Rizzotti, Archbishop Molloy and Manhattan College product, attracts major attention in Reading
BY BRIAN TOWEY
SPECIAL TO THE NEWS
Monday, July 18th 2011, 4:00 AM

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Barbara Rizzotti, Matt’s mother, noticed that her son was uniquely gifted when he was a freshman at Manhattan. Standing in the kitchen of their Floral Park, L.I., home, she asked Matt the date of his next game. He read the date off of his schedule – which was pinned to a spice cabinet 14 feet away.

“I said to him, ‘Matt, you can read that?’”

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Rizzotti’s best opportunity to advance could come through a trade. If he is frustrated, he keeps it nicely hidden.

“No. I do not think about it at all,” he says of Howard and his place in the organization. “It’s comparing a minor leaguer to a major leaguer. It makes no sense. … It’s an added pressure I don’t need.”

For Rizzotti, pressure has never been an issue. Nor has motivation.

“What drives me is everyone that has helped me get this far,” Rizzotti says. “Friends. Family. Coaches. Even people I don’t know. People from the hometown. It just fuels you.

“You think of all these people really focused on you,” he adds, “and it makes you say, ‘Yeah, I want to keep going.’”

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[JR: OK, fellow alums, let's give Matt some "fuel". Focus, applaud, and now let's get back to what's truly important ... playing Angry Birds. (It's a great TV commercial that's stuck in my head.) ]

# – # – # – # – # 2011-Jul-19 @ 08:14