Desena, Bob [MC????]
Managing Director of North America, iome Limited
Mr. Bob Desena serves as the Managing Director of North America at iome Limited.
Mr. Desena served as the Managing Partner and Director, Active Engagement of Mediaedge:cia Worldwide Ltd. since July 2006.
Mr. Desena served as the Chief Executive of the Engagement Marketing Group, New York. He served as Senior Vice President of Marketing Service, TimeLife Inc. where he was responsible for 1100 personnel, a $50 million operating budget and stewardship of over $100 million of Time Life marketing expenditures.
In 1998, he founded a consulting company focused on marketing services that combine his strategy, internet and direct marketing expertise. From there he moved to a corporate role at Time Inc. as Vice President, New Media where he created the Marketing Applications Group, a specialized marketing services unit designed to assist Time Warner’s largest clients including General Motors and Procter & Gamble.
He has been a featured speaker on the subjects of interactive media, customer loyalty and direct marketing at industry gatherings of the Direct Marketing Association in New York and Washington. He is a member of the Executive Committee of the Addressable Advertising Coalition and the Board of Advisors to the Children’s Fund of New York.
He serves as a Member of Advisory Board at TheRightSize Inc. He has lectured at Manhattan College and Fordham University. Mr. Desena holds a Bachelor of Science degree in Quantitative Analysis from Manhattan College and an M.B.A. in Marketing from St. John’s University.
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I believe that Bob (Robert) is a member of the Class of 1970.
McEneney, Mike (MC1953)
[JR: Thanks, Mike. Much appreciated.]
Desena, Bob [MC1970]
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