2014 Leadership in Digital Marketing (New York)
Tuesday, September 23, 2014New York, NY
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Director of Digital Marketing, North America
Ken Godfrey has been an innovator in the digital marketing space for 20 years, in the advertising industry at the advent of the Web itself, then for 13 years at IBM. He’s joined Philips this year to lead Digital Integration across the North American market, as Philips embarks on an ambitious digital transformation.
His 13 years at IBM started as the company’s first content strategist on the corporate User Experience Team. He managed IBM’s most high-value digital properties throughout his career there, including the IBM Home Page, Linux, Tivoli and Software Group. He and his teams were able to increase traffic and engagement significantly for each of these by following his robust, user-centered content and syndication strategy as well as many other innovations.
A writer by trade, he worked at a dozen NY Advertising Agencies, including Bozell, Poppe Tyson, Grey, Wonderman, K&B and Ayer as a copywriter, copy chief and creative director for 10 years before his time at IBM. For Ken, the user experience is as important to the success of content as it is to Web or application design or anything else. Content has to deliver on the customers’ expectations and focus on their needs.
Ken’s digital strategy is focused on ‘outside-in marketing’, using search keyword insight and social listening to identify what topics a site needs to be talking about, what content needs to be created, and the best words to use to attract searchers and deliver the content they need and expect.
Ken grew up in Flushing, NY graduated from Manhattan College and now lives in Westchester with his wife and 2 children.
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Godfrey, Ken [MC????]
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I believe that Ken is a member of the Class of 1983.
McEneney, Mike (MC1953)
[JR: Thanks, Mike. Much appreciated.]
Godfrey, Ken [MC1983]
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