Elaine Lawson Vice President, US Digital Marketing
Elaine Lawson is currently the Vice President/Business Leader of U.S. Digital Marketing at MasterCard Worldwide. Her responsibilities include:
• Managing and developing digital and social content/extensions for MasterCard marketing programs (e.g. Stand Up To Cancer, Prepaid, MasterCard Business Network, Fuel Rewards Network, Priceless Cities, etc.).
• Optimizing MasterCard’s websites for top page rankings on search engines like Google, MSN/Bing and Yahoo.
• Identifying innovative opportunities to promote various MasterCard programs, products and services across new and emerging digital, social and mobile channels.
Prior to this role, Elaine was the Director/Marketing Leader of U.S. Consumer & Digital Marketing at MasterCard overseeing traditional and digital marketing campaigns.
Before joining MasterCard, Elaine was a Senior Marketing Manager at Verizon Communications managing traditional and digital marketing campaigns across various products including FiOS TV and Internet service. She has also worked in Account Management at the advertising agencies Ogilvy & Mather, Young & Rubicam and UniWorld Group where she managed advertising campaigns for Kimberly-Clark (i.e. Huggies Diapers, Kotex, Kleenex, etc.), Duracell Batteries, the US Census Bureau, Colgate-Palmolive and AT&T. She has also served as a Teaching Assistant for incoming graduate students in the Masters of Science (M.S.) in Strategic Communications program at Columbia University.
Elaine is an active member of the Digital, Mobile and Social Marketing Committees at the Association of National Advertisers (ANA). She has a Bachelor of Science (B.S.) in Marketing from Manhattan College and a Master of Science (M.S.) in Strategic Communications from Columbia University.
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Lawson, Elaine [MC????]
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I believe that Elaine is a member of the Class of 1989.
McEneney, Mike (MC1953)
[JR: Thanks, Mike. Much appreciated.]
Lawson, Elaine [MC1989]
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