DSM Group Climbing the Ranks of New Jersey’s Best PR Firms
Franklin Lakes company continues its rise up the NJBIZ list of “Top 50 Public Relations Firms”
By Stephanie Alberico
September 19, 2012
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Thanks to an energetic, engaged and innovative staff, one Franklin Lakes public relations firm has risen from a one-man operation to one of New Jersey’s best agencies.
NJBIZ ranked The DSM Group No. 15 on its list of best Public Relations firms in New Jersey this month.
In the last four years on the Top 50 Public Relations Firms list, DSM has consistently moved up — including its meteoric rise 14 spots on this year’s list.
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Jessica Panicucci, the firm’s social media manager, graduated this past May from Manhattan College with a bachelor of arts in corporate communications and telecommunications and started full-time with DSM in June.
“Our clients come in for a marketing plan, and then we meet their needs depending upon that plan,” she said.
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Panicucci said growth and quality work were atop the company’s to-do list, along with building more of the long-lasting relationships to which Magarro referred.
“When the list gets published next year, we hope to move up,” Panicucci said. “We don’t expect to jump 14 spots like we did this year, but we would like to move up.”
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Panicucci, Jessica [MC2011]
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