ENDNOTE: Unethical; does it come back to bite you in the



The Ugly Unethical Underside of Silicon Valley
By Erin GriffithIllustration by Alconic for Fortune
December 28, 2016, 6:30 AM EST 

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Breaking the rules makes you a Silicon Valley hero. That’s great if you’re breaking a dumb rule, not so much if you’re breaking an important one. Startup mythology is packed with stories of That Time Steve Jobs the Genius Did Whatever It Took to Win, and That Time in the 1990s that Larry Ellison the Badass Calculated Revenue the Way He Damn Well Pleased. Today’s founders cite Airbnb’s famous “farming” strategy (it spammed people advertising rentals on Craigslist to lure them to Airbnb). They speak breathlessly about how “T.K.”—Uber cofounder Travis Kalanick—has repeatedly ignored legal roadblocks. Admirers see an aggressive attitude and a $70 billion valuation, ignoring Uber’s careful, behind-the-scenes negotiations with regulators in many cities, notes Bradley Tusk, a political consultant for Uber.

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Is it enough to “win” by any means possible?

“One man cannot do right in one department of life whilst he is occupied in doing wrong in any other department. Life is one indivisible whole” ― Mahatma Gandhi


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