2017-Dec-06
https://www.linkedin.com/in/matthew-malm-03962168/
Malm, Matthew [MC2000]
2nd Vice-President, Marketing
Mutual of America
Farmingdale, New York
Advocate for the idea that Customer Relationship Management (CRM) is more than just software; it is a concept that should form the core of any strong business. If you know your customers, you will know how to market to them, how to sell to them and how to service them. When you provide your customer with this outstanding experience, your organization will be their first stop when they need to shop again, allowing you to continue the market–>sell–>service cycle, growing your business.
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