MFOUND: “The Promise of…”

2018-Jan-08

https://www.behance.net/gallery/11017069/Manhattan-College-Campaign

https://www.behance.net/gallery/11017069/Manhattan-College-Campaign

The promise of … …

 
The Brand: Manhattan College is a Lasallian Catholic institutioin located in the Bronx NY with a core mission to promote faith, respect, education, community and social action.  
 
Campaign Objective: Break free from the generic world of higher eduction advertising with a simple but bold campaign that connects directly to the target audience. 
 
Solution: Focusing on the brand pillars and identifying the different opportunities Manhattan College offered their students helped create a foundation for the campaign line ” The Promise of…”, the diverse selection of opportunities both national and international, a quite campus just a subway ride from New York City. 

# – # – # – # – # 2018-Jan-08 @ 12:46

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s