These Super-Comfy Socks Are Helping to Fund Cancer Research
- Most 20-year-olds are more concerned with making it to their 8 a.m. class on time.
- Matt Gresia started a fashion brand to help cure cancer.
By Dave Zucker Published: 12/11/2017
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Matt Gresia was born in the Morris Park area of the Bronx and moved to Eastchester with his family when he was seven. He always knew he wanted to run his own business, to be a mogul and guide a company’s future. Conversely, he never got to know one of his grandfathers. These two disparate issues were what came together in 2016 to create Canswer Sock Co., an organization dedicated to creating high-quality fashion that is also affordable, and still donating 10 percent of its profits directly to cancer research and organizations aiding cancer patients and their families.
On the heels of Breast Cancer and Pancreatic Cancer Awareness Months, we were lucky enough to spend a little time talking toes with Gresia himself.
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How did you originally get hooked up with Brett Conti from Fortune NY and ClockworkDJ for the collaborations you’ve done with them?
I grew up a skateboarder, so I’ve known about Fortune since around 2012. Brett does YouTube full time now, so his face is really behind the brand, but back then, that wasn’t really the case. I had no clue who he was. Turns out, he went to Manhattan College, the school I’m currently studying at. Long story short, I met him at a lecture he did at school and he gave me a lot of advice when I first started. Fast forward a few years, we became good friends and eventually did a collaboration. Doing business with trustworthy friends is seamless because you can ditch the idea of having to do contracts and legal agreements and all that.
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Conti, Brett [MC????]
Gresia, Matt [MC????]
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